Digital Minds Forum

18 reasons to start Twittering

Written by Marie Page on Monday 12th April 2010 at 12:11 pm

Twitter was the hot new social marketing tool of 2009 but once all the hoo hah in the media had died down, how many marketers are actually still using it? The new CIM Shape the Agenda paper on digital marketing challenges marketers to “live online” as our customers do. Yet how many of us are only using Twitter for business, busy sending out messages but never really choosing to engage with the medium as a first hand user.

If that sounds like you, or you’ve never ventured into Tweetspace, then here are 18 more reasons to start tweeting.

1.    It will enable you to experience social networking first-hand.
2.    It will make you a better writer – condensing what you want to say to 140 characters is a learned art and a skill worth transferring to other copywriting.
3.    Reading others’ tweets will give you ideas for things to blog about.
4.    It will help you stay connected to people you care about.
5.    It will help you see a new side of your friends, colleagues and network contacts.
6.    It will introduce you to new friends.
7.    It will help you network – I’ve lost count of the number of people who have come up to me at trade shows and said “I follow you on Twitter”.
8.    It helps you to engage with customers.
9.    It is faster than sending a text.
10.    It will make you think about your life and your work.
11.    It will help you keep up with what people are talking about.
12.    It can help you create buzz for your brand.
13.    It will enable you to follow what people are saying about your brand.
14.    It will give you a place to reply to what people are saying about your brand.
15.    It provides a little light relief in an otherwise stressful day.
16.    It humanises you (and your brand) to your customers.
17.    It can create traffic for your blog or website.
18.    It requires very little time investment and no budget at all.

Twitter usage by country

Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog and tweets as @mariemusicademy

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Category: Social Marketing