Digital Minds Forum

Twitter, the micro-blogging site is now being leveraged by many brands and organizations. Excitingly the network has reached 100 million active users, and it is no excuse for any marketer to avoid this platform.

We bring forward on how you could do branding on a very strategic level that will sustain on Twitter – three simple tasks – Share, Engage, and Reward!

1. Share: Update, update, and update!

Many organisations globally are updating the latest happenings, product launches, new services offered, discounts and events, announcements, or just greetings – for example, ‘good morning’! Or ‘have a nice weekend’!

Local organisations never do this – highly doubt that they are even on Twitter yet. Yes, this is true – the majority of them are not on Twitter. Even if there are some – the latest tweet would be some four months, or for the worst, one or two years old! Wow, isn’t this interesting?

As stated previously, people get into Twitter not for brand and organisations to just be there and watch their last tweet being months or years old! Stop being selfish – start updating or you might as well forget about the potential opportunities it opens up and possibly even damage your brand!

Read the full article: http://www.marketerpulse.com/2011/10/05/how-to-getting-your-brand-on-twitter-share-engage-reward/

Where does the birds chirp on today’s digital world? The nest where you hear all these birds chirping – yes, it’s Twitter – what we all know as the world’s fast growing micro blogging site. The most amazing thing with this is that there is no much noise and clutter – it’s only a say of just 140 characteristics – how sweet is that.

However many top level executives throughout many organizations locally never know the power of this ‘birds chirp’ in this inter-connected world where we live in. Unfortunately, many local organizations hear to their own ‘internal politics chirp’.

According to the latest statistics, Twitter now boasts over 175 million accounts, along with the number of Twitter users increasing by 370,000 every day. Twitter gets 95 million tweets per day – that’s quite a lot of ‘birds chirp’ out there.

Why do people follow brands that give out on Twitter?

1. To get time-to-time updates on potential future products or services

Many people on Twitter signs up for a brand or an organization to get updates on future products and services, modifications, and new product developments. From a brand’s per se, Twitter is a useful PR tool for creating effective buzz around a new product launch – forget about the traditional one-day product launch events, etc. From FMCG’s through to industrial and financial services sector, get all your updates tweeting.

(Read more…)

Twitter was the hot new social marketing tool of 2009 but once all the hoo hah in the media had died down, how many marketers are actually still using it? The new CIM Shape the Agenda paper on digital marketing challenges marketers to “live online” as our customers do. Yet how many of us are only using Twitter for business, busy sending out messages but never really choosing to engage with the medium as a first hand user.

If that sounds like you, or you’ve never ventured into Tweetspace, then here are 18 more reasons to start tweeting.

1.    It will enable you to experience social networking first-hand.
2.    It will make you a better writer – condensing what you want to say to 140 characters is a learned art and a skill worth transferring to other copywriting.
3.    Reading others’ tweets will give you ideas for things to blog about.
4.    It will help you stay connected to people you care about.
5.    It will help you see a new side of your friends, colleagues and network contacts.
6.    It will introduce you to new friends.
7.    It will help you network – I’ve lost count of the number of people who have come up to me at trade shows and said “I follow you on Twitter”.
8.    It helps you to engage with customers.
9.    It is faster than sending a text.
10.    It will make you think about your life and your work.
11.    It will help you keep up with what people are talking about.
12.    It can help you create buzz for your brand.
13.    It will enable you to follow what people are saying about your brand.
14.    It will give you a place to reply to what people are saying about your brand.
15.    It provides a little light relief in an otherwise stressful day.
16.    It humanises you (and your brand) to your customers.
17.    It can create traffic for your blog or website.
18.    It requires very little time investment and no budget at all.

Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog and tweets as @mariemusicademy