Journalism on the next level: Leveraging Social Media
Written by Thanzyl Thajudeen on Monday 21st March 2011 at 2:31 am
Journalism is changing grounds – more than ever, journalists globally are turning out to making the maximum use of the massive opportunities Twitter, Facebook, YouTube, blogs and various other social media holds. People are increasingly on these social platforms when it comes to up-to-second news, happenings, incidents, debates, raising voices, and much more. Think about the celebrities for example, I mean they are the biggest and their page tops awesome rankings in the Top Page lists in Facebook; they have a massive number of viewership on videos uploaded on YouTube; they are tweeting like crazy on Twitter (mostly from their handheld devices); they have their own interactive blogs and online forums – I mean just like celebrities, journalists too have a whole community around them – So why not get into all these tools and make your voice?
The dramatic change due to increasing rate of technology has opened up opportunities for journalists to connect with the public on an unprecedented level. The rise of a range of social media resources has changed how a story is told and consumed. I really would be thanking for these tools available in today’s world as journalists can get instant feedback on their work, gather meaningful tips, track trends and happenings – and beyond everything, to build valuable relationships with the public which is the foremost importance.
Journalists’ way of leveraging social media to gather stories
1. Get yourself subscribed to RSS feeds
I hope you are aware what RSS feeds are. Get into RSS feeds as it allows reporters and journalists to monitor plenty of sources, in case about thousands of sources – and the best part is – in very little time. By subscribing to the content of industry websites which I am sure you must be aware of, online versions of magazines and other print materials, and even blogs and online forums of industry watchers, journalists won’t even have to leave their laptop. For instance if you find something on an industry blog or something, follow up, verify and quote, and you might probably be the first true media source to report it, you’ll beat most people to the story! You may see now how critical it is to have RSS feeds – you will surely be ahead.
Tags: blogs and online forums, celebrities, digital journalism, Facebook, journalism now, journalists, leveraging social media, thanzyl, thanzyl thajudeen, twitter, youtube
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Category: Articles,E-News,Emerging Trends,Link Building,Marketing,Online Public Relations,Social Marketing,Viral Marketing
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