Written by Thanzyl Thajudeen on Tuesday 4th October 2011 at 5:26 am
We all have heard about the traditional ‘4 Ps’, ‘7 Ps’, ‘4 Cs’ and even ‘4 Es’ of marketing which are basic fundamentals to consider in the implementation process of any marketing strategy. But times have no changed, and most of these tools cannot be practically implied and needs a new revamp for the words and hence an author of an article that was published in the Cambridge Marketing Review, Issue 1, Summer 2011, pp18-19 talks about and brings his own version of the ‘4 Cs’ of marketing for the small business entrepreneur.
Globally, entrepreneurship is gaining high grounds and many economies recognize that this is the next step for value addition and sustainability which brings out many hidden talents and distribution of knowledge and wealth among the members of the community. While stating that, it’s critical for entrepreneurs to have the below in mind.
Read the full article here http://www.marketerpulse.com/2011/09/26/new-4c-for-small-business-marketers/Tags: 4c, 4E's, 7p, 7p in marketing, Advertising, cambridge marketing review, connections, conversations, convincing, creating opportunities, creativity, credibility, entrepreneurs, entreprenuer, entreprenuership, marketer pulse, philip kotler, stakeholders