Written by Gill Kelley on Saturday 21st August 2010 at 12:01 pm
Read and watch all the ins and outs of Old Spice’s repositioning success through digital media -
http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/.
Tags:
repositioning
Category: Branding, Case Studies
Written by Neil Kelley on Monday 5th July 2010 at 9:34 am
Digital Media, whatever we think of it – it has begun to pervade everything… everywhere.
Politicians are using it, teachers, whole industries, the public, employers and… the crux of this little blog – employees. The fact that employees can reach millions of people who are connected to the internet through whatever platform in an instant and with no organisational control over content has, on occasion, created some PR faux pas for both brand and organisation. (Read more…)
Tags:
brand,
digital,
Mobile,
pr,
youtube
Category: Branding, Emerging Trends, Marketing, Mobile, Online Public Relations