Written by Marie Page on Tuesday 18th May 2010 at 9:55 am
Here’s a handy guide to some terms you will come across in the blogosphere.
Avatar
The image that represents you online. Choose a photo, animal or object that you like.
Blog
Shortened form of weblog, essentially an online diary which has gone way beyond a simple description of what you may have eaten for breakfast.
Blogroll
Geddit? The blogroll is a list of links to other blogs you like. Ideally coded as a “no follow” for search engine robots so that you don’t lose all that lovely SEO juice to another site.
Category
Like folders in your inbox or on your shelf, categories can be used to organise your posts. As the number of posts increases, its really helpful so that readers can quickly find posts they may be interested in.
CMS – Content Management System
Software that enables you to add to, edit and organise your website. You don’t need to know HTML code and you don’t need to wait for a webmaster to make changes. Software such as WordPress use CMS. (Read more…)
Actually derived from “Blog early, Blog often”, Bebo was launched in 2005 and offers music, quizzes, videos, photo uploading and pop polls/ Built around school networks, Bebo is typically used by younger users.
Boasting some 400 million users, Facebook is one of the few web applications that has grown and adapted successfully since its formation in 2004. Used to maintain friendships, its highly targeted demographic profiling makes it a great medium for niche advertisers too.
The best online photo management and sharing application in the world. Widely used by bloggers, Flickr hosts more than 4 billion images. Picasa works in a similar way.
Want to know what’s being said about your brand on the web? Sign up to Google Alerts to be emailed every time someone blogs or writes about your brand (or indeed any other search term you specify). Particularly helpful for crisis management as well as keeping tabs on your competitors.
Superb free Google tool that allows you to create and share documents, spreadsheets and more with others. Hosted by Google, your collaborators can make changes to the documents in real time – much easier than using “track changes” and then emailing a document around.
I’ve even used the software to create rotas without the usual trauma. Click through for a how-to guide.
With email having been created 40 years ago (and messages needing to be passed to and fro, remembering to Reply All to keep everyone in the loop), Google asked the question “What would email look like if it was made today?” The result is an online collaboration tools that enables groups of people to edit and discuss documents simultaneously on the web.
A business networking site sharing some similarities with Facebook but focussed on professional relationships. Upload your CV, link to other social networks, blogs and Slideshare.
Before Facebook MySpace was the biggest social networking site. Now returning to its original roots, MySpace is a place for musicians to showcase their material and has provided a grassroots launch pad for bands such as the Arctic Monkeys.
Create your own social network in minutes. Here’s one I created for a class of CIM eMarketing students. Ning is great at hosting info, news and events for people with a common interest.
Voip application that uses the web to make and receive voice calls, send instant messages, transfer files and video conference. You can even “buy” a telephone number in another country and have calls transferred to your PC or a UK landline. Really useful for online businesses with a virtual international presence but with a UK head office.
Twitter is the micro blogging site that has exploded in recent years. Limited to 140 characters, twitterers update their thoughts in 140 characters or less. Great for making contacts, also arguably quicker than Facebook and SMS for instant contact with people.
Buzz is Google’s recently launched response. Synchronised with plenty of other micro blogs and social networks, unlike Twitter there is no 140 character limit. Without Twitter’s first mover advantage, the jury is still out on Buzz’s long term appeal.
Wiki
A collaborative website, the most famous of which is Wikipedia which now boasts over 13 million articles (and in one survey proved as statistically reliable as the Encyclopaedia Britannica). Wikis involve the visitor in an ongoing process of creation, updating and collaboration.
Since its launch in 2003, WordPress has become one of the most popular hosted blog services and is the first to make the leap to a fully fledged CMS widely used outside the blogosphere.
Easy to use, the magazine style Bloggers Handbook is an excellent users guide to Wordpress and all the major blogging platforms.
Now owned by Google, YouTube is a site for uploading and sharing videos. There are also various niche alternatives focussing on special interest fields. Great for hosting videoclips which you can then embed into your own website, YouTube also offers opportunities for viral marketing. Also checkout Vimeo, an alternative offering higher resolution video and without the 10 minute time limit to clips.
Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog
Written by Marie Page on Tuesday 9th March 2010 at 11:02 am
The 4th Cambridge Digital Marketing Conference is happening on the 8th July. Looks like a very impressive day for a bargain £100 + vat. Really pleased to see it priced at something which self-pay students and freelance lecturers will be able to afford as well as those on a training budget.
The speakers include:
Michael Nutley – editor-in-chief of New Media Age
Mark Stuart – head of research at CIM and author of its recent Shape the Agenda report into the future of digital
Dave Chaffey – beloved internet marketing guru of CIM/CAM students, author of emarketing books, websites and blogs
The Conference website itself is well worth a browse with audio of previous years’ talks as well as Powerpoints of some of the presentations.
I’ve got a bunch of my CAM and CIM students coming with me. Do spread the word.
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Nana Kwami
