Digital Minds Forum

Link building doesn’t have to involve lots of emails to webmasters. With the right content on your website people will want to link to you.

some obvious examples include:

• FAQ pages
• Technical tips
• User guides
• How to articles
• Expert advice
• Free downloads
• Competitions

One of the first things you need to know about search engine optimisation is that it can be separated into two distinct areas, on page and off page. The on page SEO covers the content of the site, eg your page titles, descriptions, meta tags, text, link titles, alt image text, navigation structure etc. The off page SEO covers everything else you do to promote the site that doesn’t happen on the site itself. For example google adwords, back links, banner ads, article submissions, PR, press advertising etc.

An important note to remember is that the content of your site (on page) can strongly influence the number of links your sites acquires (off page). This is commonly known as link baiting. If your site has useful unique content people will find it via the search engines and will link to it so they can return. The key is to keep generating good ideas for content, don’t stick to tired formats such as about me, services etc try and add a bit of creativity!

Search Engine Optimisation