Digital Minds Forum

The Social Media Benchmark launch is on 15 February, Bloomberg London and we are really looking forward to hearing what they’ve  uncovered in the first wave of the Social Media Benchmark.

Your chance to put your questions directly to our panel of experts – senior representatives from LinkedIn, YouTube and the former global VP mobile at Skype.

Find out more on http://www.smbenchmark.com/

After months of waiting, Google’s social network Google+ yesterday launched its services to brands owners, marketers and organizations. This was seen yesterday as the giant’s social media arm rolled out Google+ Pages that will help brands and organizations to create a presence for connecting with their users locally and worldwide.

Unlike with Facebook, the social media giant with closer to 800m users where brand pages are sometimes doubtful to be counterfeit, Google+ requires a particular brand or organization to first register to avoid this issue.

Vic Gundotra, Google’s Senior Vice President of Engineering, wrote in a blog post that “In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).”

Gundotra stated that Google+ users can add businesses to their circles, recommend them with a +1 and connect with business team members personally in Hang Outs. He added that ‘‘Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.’’ (Read more…)